Antonio Blanco, CEO of KEYTER, shares the key factors behind the company’s international expansion in the podcast promoted by the Lamaignere Foundation.
KEYTER has taken part in the Mi Primera Exportación podcast, an initiative by the Lamaignere Foundation, produced by Logipymes and Qwerty Podcast, which gives a voice to Spanish companies with a well-established track record in international markets. The episode is now available on all major audio platforms.
During the conversation, Antonio Blanco, CEO of KEYTER, looks back at the company’s journey from its beginnings in Lucena (Córdoba) to becoming an international business with a presence in more than 70 countries, delivering highly complex HVAC projects in demanding markets such as Saudi Arabia and Europe’s leading markets.
An International Outlook from the Very Beginning
The interview explores how KEYTER developed an export-oriented mindset from its earliest stages, which over time became one of the strategic pillars of its growth. Antonio Blanco discusses the company’s transition from a single business into a corporate group, the milestones that shaped its international expansion, and the role of customer proximity as a competitive advantage in the global B2B market—even when operating thousands of kilometres away.
The episode also highlights the importance of believing in your own product as the starting point for any internationalisation process, and concludes with practical advice for companies considering taking their first steps into export markets.
Andalusian Technology for Global Decarbonisation
KEYTER develops its own sustainable HVAC and refrigeration technology in Andalusia, actively contributing to industrial decarbonisation processes worldwide. The company provides climate-control solutions for hospitals, airports and major logistics centres in environments where there is no margin for error, combining technical precision with continuous innovation.
A Memorable Recording Experience
The recording took place at the Lamaignere Foundation’s facilities, where the team welcomed KEYTER with exceptional attention and provided a detailed overview of the work they carry out to support business internationalisation. The professionalism throughout the recording process and the spirit behind the initiative—connecting and showcasing companies that are steadily expanding internationally—made this participation a particularly meaningful experience for the team.
🎧 Listen to the full episode at:
🔗 Escúchalo aquí: https://miprimeraexportacion.es/podcast-keyter-antonio-blanco/
More articles
Interested in other (technical) knowledge articles?
Keep yourself up to date and read them all
